This study aims to explain the expectations parents have in sending their children to study in international schools in Nonthaburi, Thailand, in terms of teaching and learning courses, management reputation, the building location, and the schools' adaptation to the digital age. A qualitative approach was employed as a research strategy. Purposive sampling was used in in-depth interviews. The data were analysed using content analysis. The results showed that parents have expectations in sending children to study in international schools in the digital age, in Nonthaburi, Thailand, in four aspects. For teaching and learning courses, parents expect that these courses will teach students to be creative and assertive. For the management reputation, parents expect that the school will have a good reputation with a quality of teaching that is reliable. They expect a good image of effective and clear management policies. For the building location, parents expect to have a safe building with sufficient facilities. For the adaptation to the digital age, parents expect that there will be lessons on how to use electronic devices and various online media. Children should be taught how to avoid dangers from using them. Children will get the opportunity to use modern technological equipment. This study may be beneficial to education business groups and international schools, which can use data from the research in planning, improving, or formulating business strategies, as well as developing the education system to adjust to improvements in technology and beyond.
KEYWORDS: parental expectations, international schools, digital age, Thailand, basic education
HOW TO CITE:
Namraksa, S., & Kraiwanit, T. (2023). Parental Expectations for International Schools in The Digital Age. Universal Journal of Educational Research, 2(1), 1-7.
Brouwer, E., Driessen, E., Mamat, N. H., Nadarajah, V. D., Somodi, K., & Frambach, J. (2020). Educating universal professionals or global physicians? A multi-centre study of international medical programmes design. Medical teacher, 42(2), 221-227.
Bunnell, T. (2021). Leadership of ‘Messy, Tense International Schools’: The Potential Scope for a Fresh, Positive Lens of Inquiry. International Journal of Leadership in Education, 24(4), 558-570. doi: 10.1080/13603124.2019.1690708.
Chanchairassamee, W. (2011). Choosing Kindergarten Schools of Parents in the Management of Jimboree Play and Music. Srinakharinwirot University.
Dagoon, J. L. (2005). Reading Fluency Instruction in Upper Elementary International School Classrooms. Theses Digitization Project, 2624. Retrieved from https://scholarworks.lib.csusb.edu/etd-project/2624.
Deveney, B. (2005). An Investigation Into Aspects of Thai Culture and Its Impact on Thai Students in an International School in Thailand. Journal of Research in International Education, 4(2), 153-171. doi: 10.1177/1475240905054388.
Jamwal, R, & Singh, S. (2018). Parents Expectations Regarding Academic Performance among School Children. International Journal of Nursing Education and Research, 6(3), 315-317. doi: 10.5958/2454-2660.2018.00076.5.
Kaewbuadee, S., & Kraiwanit, T. (2022). Willingness to Pay for Children's Education in Digital era: Bangkok and Vicinity. Journal of Humanities and Social Sciences Thonburi University, 16(2), 76-88. Retrieved from https://so03.tci-thaijo.org/index.php/trujournal/article/view/255918.
Karong’o, I. W. (2014). Factors Influencing Pupils Involvement in Private Tuition: A Case Study of Oshwal International Mombasa, Kenya. University of Nairobi.
Lehman, C. (2022). Examining Teacher Opinions of Age and Duration of English Language Support in International Schools. Journal of English Teaching, 8(1), 169-181.
Limna, P., & Kraiwanit, T. (2022). Service Quality and Its Effect on Customer Satisfaction and Customer Loyalty: A Qualitative Study of Muang Thai Insurance Company in Krabi, Thailand. Journal for Strategy and Enterprise Competitiveness, 1(2), 1-16.
Limna, P., Siripipattanakul, S., & Auttawechasakoon, P. (2022). A Qualitative Study of Ethical Change Management Affecting Teacher Satisfaction and School Performance: A Case Study of Secondary Schools in Krabi, Thailand. International Journal of Trend in Scientific Research and Development (IJTSRD), 6(3), 275-287.
Limna, P., Siripipatthanakul, S., Phayaphrom, B., & Siripipattanakul, S. (2022). The Relationship Between Twenty-First-Century Learning Model (4Cs), Student Satisfaction and Student Performance-Effectiveness. International Journal of Behavioral Analytics, 2(1), 1-18.
Makchiew, K. (2015). Factors that Influenced the Decisions of Parents in Enrolling Their Children to Chotikarn School, Dhavee Wattana, Bangkok. Silpakorn University.
Nagrath, C. (2011). International Schools - Understanding the Differences. Retrieved from https://www.tieonline.com/article/89/international-schools-understanding-the-differences.
Ochoa, N. C., Alfaro, L. D., Villamil, J. R., & Espeleta, R. R. (2022). Preferences of Filipino and Foreign College Students Towards Online Translation Tools. Universal Journal of Education Research, 1(4), 215-223. Available at https://www.ujer.org/vol1no4/article314
Ogunnaike, O., Tairat, B., & Emmanuel, J. (2014). Customer Relationship Management Approach and Student Satisfaction in Higher Education Marketing. Journal of Competitiveness, 6(3), 49-62.
Öztabak, M. Ü. (2022). International Schools and Educational Programs: A Critical Analysis from a Cultural Perspective. In Education Policies in the 21st Century (pp. 217-237). Palgrave Macmillan, Singapore.
Pungbangkradee, N., & Eamoraphan, S. (2015). A Study of Parents’ Expectation and Satisfaction towards School Management in Nopparatpattanasas School, Bangkok Thailand. Scholar: Human Sciences, 7(2), 84-93.
Sarip, N. A. & Dela Cruz. M. (2022). Technological Devices: Boon or Bane? Universal Journal of Educational Research. 1(2), 27-34. DOI: https://doi.org/10.5281/zenodo.6837255
Siripipattanakul, S., Siripipatthanakul, S., Limna, P., & Auttawechasakoon, P. (2022). Marketing Mix (4Cs) Affecting Decision to be an Online Degree Student: A Qualitative Case Study of an Online Master’s Degree in Thailand. International Journal on Integrated Education, 5(4), 31-41.
Siripipatthanakul, S., Siripipattanakul, S., Limna, P., & Pholphong, L. (2022). Predicting Intention to Choose the Online Degree During the COVID-19 Pandemic: The Mediating Role of Perceived Effectiveness. Asia-Pacific Review of Research in Education, 1(1), 1-19.
Soisuwan, T., & Chayanuvat, A. (2019). Roles, Characteristics and Professional Needs of Instructional Assistants in an International School. Rangsit Journal of Educational Studies, 6(1), 65-84. doi:10.14456/rjes.2019.6.
Sylvester, R. (2002). The First International School. In M. Hayden, J. Thompson, & G. Walker (Eds.), International Education in Practice (pp. 3-17). VA: Stylus Publishing.
Turra, G. M., & Melinda, T. (2021). Personal Attitude, Subjective Norm, and Perceived Behavioral Control: Differentiating Factors of Entrepreneurial Intention of High School Students who are Joining and not Joining the Entrepreneurship Education in an International School. KnE Social Sciences, 366-377.
World School. (2021). What Parents Should Look For From A Great International School. Retrieved online from Regents International School Pattaya, Thailand, at https://world-schools.com/what-parents-should-look-for-from-a-great-international-school/
Plagiarism scanned by
UJER is open access and always free